2010 sva yearbook layout: design ramon tegada and acya bayer

process, transformation, identity
a coming of age project:

i took over as creative director for the school of visual arts yearbook in 2002. my self assigned goal was to bring the book from nothing to a marketing tool for the school and a memorable and professional product for the students. with the allotted budget and a skeleton team of graduating BFA and MFA candidates and former SVA students, we focused on boldness and capturing the creative energy of student life.

2006 sva yearbook packaging: design chiyoung cho

SVA Yearbook 2010 Short Version from Who-Fu on Vimeo.

Creative Direction: E Genevieve Williams
Video Direction: Who-fu (Magico + Masayoshi Nakamura)
Concept/Live Action Direction: Magico Nakamura
Motion Graphics Direction/Animation: Masayoshi Nakamura
Shooting Crew: Nicole Fischetti, Matt Kushan, Daeeun Kim, Erican Chung, Kaya Ono, Akira Uchinokura
Motion Graphic Designer: Kaya Ono, Akira Uchinokura
Aditional Compositor: Beryl Chen
Music: Yuuki Ono

2011 sva yearbook layout: design donghee choo

2003 sva yearbook cover: design susan park, john yun

2011 sva yearbook cover: design jin suk kim

2009 sva yearbook layout: design Michael bebout

2009 sva yearbook layout: design soojung kwon

2006 sva yearbook layout: design ava savitsky

2011 sva yearbook layout: design, donghee choo

2011 sva yearbook box: design dae eun kim, belly band, april sharp

2006 sva yearbook layout: design ava savitsky

2011 sva yearbook layout: design bryan farevaag

2005 sva yearbook layout: design lisa sobczynski

2005 sva yearbook cover: design lisa sobcznski and lenny naar

2006 sva yearbook layout: design Ava Savitsky

2008 sva yearbook box: design Dan Cassaro

2009 sva yearbook cover: design Michael Bebout

2009 sva yearbook layout: design soojung kwon

Princeton career services logotype, signage, and guidelines book

princeton career services:

my design team created a logo, logo mark, signage for the office, and event posters. we submitted a traditional guidelines book to help princeton career services use the new logo in various applications. assistance was offered on color palette and a pattern for the princeton career services website.

Princeton career services event posters: john wha

space design, interior, exterior

space design, interior/exterior:

I went through a dozen or more ideas and sets of sketches. first it was going to be a greenhouse like pod outside the house, then a picture window sort of effect toward the view side. I felt both of those ideas fell short of what I really wanted. I tried more skylights, more windows on the view side. eventually, I realized that I had to take off that side of the house completely and rethink the overall architecture of the house. the light had to be full on. it had to flow into all floors. the way I accomplished this was to leave all floors open to the addition and make the addition a framework of windows.

skirmish final from e genevieve williams on Vimeo.

The Skirmish:

yukiyo made dolls of everyone in our little clique and sent them from japan. so we gathered and brainstormed ideas. one idea was to do stop motion animation; masa and I set out to complete the first stop motion in a series.

edit design book: design, ramon tejeda

editorial design book:

after years of teaching editorial design at sva, I decided to write up the basic principles of the course as well showcase great and plentiful student work.

coexistence, love genealogy

coexistence is an initiative from the museum on the seam in israel.

the museum presents art as a language with no boundaries in order to raise controversial social issues for public discussion addressing national, ethnic and economic seam lines in their local and universal contexts. the challenge of this piece was to address the issues without using iconographic language that stereotypes or isolates one group against another. love genealogy states that love is the basis for all human interaction.

the new york times broadsheet page design

the new york times:

broadsheet art director and designer: weekly deadlines, black and white on newsprint, with tight styling sheets, brings out the inventive.

Edge of abandon poetry book: design, ariana dilibero

edge of abandon:

a book of my poetry using images of my father found after his death. the design suggests the fragmented piecing together of a life, my father’s life, that had to be done in the wake of his death. I recognized only in retrospect that I had’t asked all the questions or said enough “I love yous.” I was too close to the subject matter to design it myself, though I tried. I chose ariana for her sensitive style and maturity.

E Genevieve Williams, career narrative infographic: design, jane youn

Click to download resume

this infographic shows how each area of my career participates in my interests--language, ethics, visual arts. since early on I’ve been a journalist, interested in ideas and how things function. my visual art career lead me to make a living as a journalist. subsequent to fourteen years as an art director at the new york times, i decided to go back and get those longed for masters degrees--an mfa in fine arts and ma in religion. I’m now working on a phd that will combine all three areas.

Story Covers

story covers:

I write short stories. when I decided to publish, I got inspired to design and create imagery for each of the stories. these are a few.

Rolling Stone

rolling stone, art direction and design:

the budget for great photography and illustration allowed me to hire the very best to make this magazine beautiful issue after issue. jann wenner wanted it redesigned, which i did. it had been ornate and exquisite for many years. jann wanted a cleaner, more consistent look. I stripped down the ornamentation and decided upon one or two fonts for headlines and subheads. under jann’s directive, I designed a classic look that showcased the imagery.

spring magic greeting card: Erica Chung